At Aeternum Media, we specialise in creating B2B strategies that deliver real results. Email marketing is one of the key tools we use to drive success for our clients. One of our latest campaigns with Mercer Agencies highlights how targeted outreach can make a big impact.
Mercer had a challenge: many of their customers hadn’t placed orders in over a year. Through a carefully designed email marketing campaign and LinkedIn outreach system, we re-engaged these dormant customers, sparking fresh orders and generating over £50k+ in revenue within a week (with sales still ongoing).
The campaign was part of a Black Friday and Christmas promotion, a concept we developed to stand out during the competitive holiday season. From strategy to design, our team handled it all, creating compelling graphics and messaging that resonated with Mercer’s audience.
Mercer has been thrilled with the results, and we’re proud to have helped them achieve such a significant win.